The project
A global cycling experience
The Giro d’Italia Ride Like a Pro series offers participants the opportunity to experience the emotions of professional cycling in an accessible and unforgettable format.
Created for both passionate amateur riders and competitive cyclists, each event combines sporting challenge, entertainment, and community spirit in a premium international environment inspired by the Giro d’Italia.
More than a race, Ride Like a Pro is a platform that connects sport, tourism, and Italian culture, creating memorable experiences for participants while generating international visibility and destination appeal for host countries.
countries
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events around the world
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international cyclists
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partners
A full weekend experience
The Giro d’Italia Ride Like a Pro series is designed as more than a cycling event. Each edition becomes a full weekend experience that engages not only cyclists, but also families, local communities, tourists, and the wider public.
Through entertainment areas, partner activations, food and beverage experiences, kids’ activities, live shows, expo zones, and community initiatives,
Ride Like a Pro transforms the host destination into a celebration of sport and Italian culture.
- entertainment areas
- partner activations
- food and beverage
- kids’ activities
- live shows
- expo zones
- community initiatives
