Be the next stage
Bring a Professional Cycling Experience to Everyone in Your Country
bring cycling culture home
Giro d’Italia Ride Like a Pro brings the passion, prestige, and atmosphere of Italian cycling culture to new destinations around the world.
Inspired by the iconic Giro d’Italia, this unique format allows organizers to deliver an authentic professional cycling experience in their own country, combining sport, lifestyle, entertainment, and community engagement in true Italian style.
Why host a Ride Like a Pro event
Beyond the race itself, Ride Like a Pro creates an opportunity to position destinations internationally, attract cycling tourism, and showcase local landscapes, culture, and hospitality to riders and visitors alike.
From amateur cyclists to passionate fans, participants experience what it feels like to ride like the pros, while destinations benefit from increased visibility, tourism, and economic impact.
International Visibility
Position your destination on the global cycling map. Reach thousands of passionate cyclists worldwide through the Giro d’Italia brand.
Cycling Tourism
Attract international riders who come to explore your landscapes, culture, and hospitality — extending the event’s economic impact.
Community Engagement
Create a celebration that engages families, local communities, tourists and the public — a hub of sport and culture.
Premium Brand Association
Leverage the Giro d’Italia brand — one of cycling’s most prestigious names — with authentic Italian flair.
Full event support
End-to-end operational framework including route planning, timing, communications, and expert advisory from RCS Sport.
Economic impact
Generate measurable economic impact through accommodation, dining, transport, and retail activity in your region.
Apply to organize
Giro d’Italia Ride Like a Pro is a unique cycling experience. What if you could organise this race in your own country?
If you are interested, please fill in the form.